You dont have javascript enabled! Please enable it! Digital Marketing | Next Gates

To support digital transformation and growth, business organisations are becoming more digital savvy and are developing digital marketing plans. The role of digital marketing is to help organisations gain new traffic, leads and sales for their business by expanding reach to consumers looking for products and services.

The aim of this course is to introduce students to digital marketing and its importance in the successful marketing of organisations. The unit will enable students to develop an understanding of how organisations use various digital tools and techniques to engage their customers and maintain a competitive advantage. Digital marketing is a major component of the successful marketing of organisations. The digital landscape is continually evolving, it is important for marketers to stay ahead of their competitors and deliver cutting-edge digital marketing approaches and strategies.

This course is designed to give students the knowledge and tools to work as part of a digital marketing team or to go on to further study in this specific area.

By the end of this course a student will be able to:

  1. Investigate the influence of the digital environment for effective marketing of business organisations.
  2. Apply digital tools and techniques for an integrated marketing approach within a given business organisation.
  3. Design a digital marketing campaign using multimedia to optimise content that targets key audiences.
  4. Evaluate methods of monitoring and measuring a digital marketing campaign in line with marketing objectives to increase engagement and conversions.

There are no formal prerequisites or qualifications required to enroll. Here are a few things to keep in mind:

  • As the course is conducted entirely in English, we recommend that learners have a good grasp of the English language, both written and spoken, to gain maximum benefit.
  • Since this is an online course, you’ll need a computer, tablet, or smartphone with internet access. Familiarity with basic computer skills would be advantageous.
  • While you can learn at your own pace, dedicating consistent time to the course will help you understand and retain the material better.

                  Registration process:

                  • Based on course settings, students might be requested to fill in an application (online) and provide us with correct information about themselves before being able to proceed with the course.
                  • We will contact you by email if we need more details after submitting your application.
                  • After approval, you can proceed with payment and start the course.

                  Materials are organized under different lessons. The lessons consist of self-study contents including reading-texts, practical activity, assignment and quizzes in which students can engage and learn.

                  The course has supervisors and instructors; they are available online to support students by answering their questions or explain different topics to them. This will be managed under discussion section, forums, direct contact or by online meetings.

                  When student successfully completes all lessons, quizzes and pass assignment, he/she will be offered a certificate.

                  The Course is available as an individual course or under Pearson Qualifications (HNC/HND) in Business. The price will be updated based on the selected option. The individual course fee is higher because Awarding Body applies higher fees for individual enrollment. At the same time, a discount will be automatically added when you order HNC/HND in Business or if you’re already enrolled under these qualifications.

                  Courses awarded by Next Gates have no discount, and the fee is already reduced.

                  * Note that prices don’t include VAT. Additional fee might be applied at checkout.

                  Course Curriculum

                  Section One
                  Section Two
                  Section Three
                  Section Four
                  Section Five
                  Final Assignments

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                    Next Gates Education offers a professional qualifications and courses in which most of them are accredited by UK’s top Awarding Bodies and internationally recognized.

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