You dont have javascript enabled! Please enable it! Integrated Marketing Communications | Next Gates

This course is designed to develop students’ knowledge and understanding of marketing communications and the techniques used. They will learn underpinning theories and frameworks of marketing and be able to relate them to real-world examples, for example promotions they are likely to encounter in their daily lives. An organisation may create and develop a revolutionary new product or service but they need to use the most appropriate methods of promoting it to their target audience – this is the role of marketing communications. We encounter hundreds of promotions every day of our lives and the challenge for marketers is to be able to cut through the multitude of communications from potential competitors to deliver and reinforce the association with the brand.

The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities, whether they are setting up their own business or if they are employed by an organisation.

By the end of this course a student will be able to:

  1. Evaluate marketing channels for achieving communication objectives as part of a communications strategy.
  2. Develop an integrated marketing communications plan to achieve specified communication objectives in a business context.
  3. Produce appropriate content for a marketing channel that meets specified communication objectives.
  4. Apply methods for monitoring an integrated marketing communications plan (IMC) to maximise reach and achieve positive return on investment (ROI).

There are no formal prerequisites or qualifications required to enroll. Here are a few things to keep in mind:

  • As the course is conducted entirely in English, we recommend that learners have a good grasp of the English language, both written and spoken, to gain maximum benefit.
  • Since this is an online course, you’ll need a computer, tablet, or smartphone with internet access. Familiarity with basic computer skills would be advantageous.
  • While you can learn at your own pace, dedicating consistent time to the course will help you understand and retain the material better.

          Registration process:

          • Based on course settings, students might be requested to fill in an application (online) and provide us with correct information about themselves before being able to proceed with the course.
          • We will contact you by email if we need more details after submitting your application.
          • After approval, you can proceed with payment and start the course.

          Materials are organized under different lessons. The lessons consist of self-study contents including reading-texts, practical activity, assignment and quizzes in which students can engage and learn.

          The course has supervisors and instructors; they are available online to support students by answering their questions or explain different topics to them. This will be managed under discussion section, forums, direct contact or by online meetings.

          When student successfully completes all lessons, quizzes and pass assignment, he/she will be offered a certificate.

          The Course is available as an individual course or under Pearson Qualifications (HNC/HND) in Business. The price will be updated based on the selected option. The individual course fee is higher because Awarding Body applies higher fees for individual enrollment. At the same time, a discount will be automatically added when you order HNC/HND in Business or if you’re already enrolled under these qualifications.

          Courses awarded by Next Gates have no discount, and the fee is already reduced.

          * Note that prices don’t include VAT. Additional fee might be applied at checkout.

          Course Curriculum

          Section One
          Section Two
          Section Three
          Section Four
          Final Assignments

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            About NG Education

            Next Gates Education offers a professional qualifications and courses in which most of them are accredited by UK’s top Awarding Bodies and internationally recognized.

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