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This Course is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Organisations such as Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, Unicef, BP and small local businesses all have at least one thing in common: they all use marketing to influence us to engage with their products and/or services. Whether it is becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.

The knowledge, understanding and skill sets that students will gain on successfully completing this Course will enhance their career opportunities; whether setting up their own business or being employed by an organisation.

By the end of this course a student will be able to:

  • Explain the role of marketing and how it interrelates with other functional units of an organisation.
  • Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
  • Develop and evaluate a basic marketing plan.

For students who have recently been in education, the entry profile is likely to include one of the following:

  • Students must be over 18 years of age.
  • A Level 3 qualification in Business or an international equivalent.

The qualification is wholly in English language. Students should demonstrate capability in English at a standard equivalent to one of the identified levels below:

  • Common European Framework of Reference (CEFR) level B2
  • PTE 51
  • IELTS 5.5; Reading and Writing must be at 5.5
  • or equivalent.

Registration process:

  • Based on course settings, students might be requested to fill in an application and provide us with correct information about themselves before being able to proceed with the course (the application is online).
  • We will contact you by email if we need more details after submitting your application.
  • After approval, you can proceed with payment and start the course.

Materials are organized under different lessons. The lessons consist of self-study contents including reading-texts, practical activity, assignment and quizzes in which students can engage and learn.

The course has supervisors and instructors; they are available online to support students by answering their questions or explain different topics to them. This will be managed under discussion section, forums, direct contact or by online meetings.

When student successfully completes all lessons, quizzes and pass assignment, he/she will be offered a certificate.

The Course is available as an individual or under Pearson Qualifications (HNC/HND) in Business. The price will be updated based on the selected option. The individual course fee is higher because Awarding Organization has additional fees for individual enrollment. At the same time, a discount will be automatically added when you order HNC/HND in Business or if you’re already enrolled under these qualifications.

Courses awarded under Next Gates have no discount, and the fee is already reduced.

* Note that prices don’t include VAT. It might be added at checkout based on your location.

Course Curriculum

Section One
Understanding the Marketing 01:30:00
Marketing Essentials 01:30:00
Marketing Culture 01:30:00
MAE Progress Quiz 01/10 00:30:00
Marketing Research 01:30:00
Marketing Strategy and Planning 01:30:00
Market Analysis for Creating Marketing Plan 01:30:00
MAE Progress Quiz 02/10 00:30:00
Section Two
Market Analysis Models 01:30:00
Customer Value Creation through Marketing 01:30:00
Understanding Customer Environment 01:30:00
MAE Progress Quiz 03/10 00:30:00
Organizational Marketing 01:30:00
Analyzing Competition and their Strategies 01:30:00
STP – Market Segmentation 01:30:00
MAE Progress Quiz 04/10 00:30:00
Section Three
STP – Brand Positioning 01:30:00
STP – Brand Targeting 01:30:00
Product Marketing – Understanding Products and Marketing 01:30:00
MAE Progress Quiz 05/10 00:30:00
Service Marketing – Understanding Service and Service Marketing 01:30:00
Retail Marketing 01:30:00
Price Marketing 01:30:00
MAE Progress Quiz 06/10 00:30:00
Section Four
Marketing Channels 01:30:00
Integrated Marketing Communications 01:30:00
Mass Communication Marketing 01:30:00
MAE Progress Quiz 07/10 00:30:00
Direct Marketing 01:30:00
International Marketing Strategies 01:30:00
Marketing for Start-ups 01:30:00
MAE Progress Quiz 08/10 00:30:00
Section Five
Introduction to Marketing Analytics 01:30:00
Marketing Analytics for Product Decisions 01:30:00
Marketing in Digital World 01:30:00
MAE Progress Quiz 09/10 00:30:00
Quantitative Marketing Research 01:30:00
Marketing Theories in Real world 01:30:00
Ethics of Marketing Research and Planning 01:30:00
MAE Progress Quiz 10/10 00:30:00

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  • 4 months
  • Course Certificate
  • 15 Credits
  • Core
  • English
  • Self Study

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