This Course is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Organisations such as Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, Unicef, BP and small local businesses all have at least one thing in common: they all use marketing to influence us to engage with their products and/or services. Whether it is becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.

The knowledge, understanding and skill sets that students will gain on successfully completing this Course will enhance their career opportunities; whether setting up their own business or being employed by an organisation.

Learning Objectives

By the end of this course a student will be able to:

Explain the role of marketing and how it interrelates with other functional units of an organisation.
Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
Develop and evaluate a basic marketing plan.

Entry Requirements

For students who have recently been in education, the entry profile is likely to include one of the following:

Students must be over 18 years of age.
A Level 3 qualification in Business or an international equivalent.

The qualification is wholly in English language. Students should demonstrate capability in English at a standard equivalent to one of the identified levels below:

Common European Framework of Reference (CEFR) level B2
PTE 51
IELTS 5.5; Reading and Writing must be at 5.5
or equivalent.

Registration Process

Registration process:

Based on course settings, students might be requested to fill in an application and provide us with correct information about themselves before being able to proceed with the course (the application is online).
We will contact you by email if we need more details after submitting your application.
After approval, you can proceed with payment and start the course.

Materials and Delivery

Materials are organized under different lessons. The lessons consist of self-study contents including reading-texts, practical activity, assignment and quizzes in which students can engage and learn.

The course has supervisors and instructors; they are available online to support students by answering their questions or explain different topics to them. This will be managed under discussion section, forums, direct contact or by online meetings.

When student successfully completes all lessons, quizzes and pass assignment, he/she will be offered a certificate.

Fee and Discount

The Course is available as an individual or under Pearson Qualifications (HNC/HND) in Business. The price will be updated based on the selected option. The individual course fee is higher because Awarding Organization has additional fees for individual enrollment. At the same time, a discount will be automatically added when you order HNC/HND in Business or if you’re already enrolled under these qualifications.

Courses awarded under Next Gates have no discount, and the fee is already reduced.

* Note that prices don’t include VAT. It might be added at checkout based on your location.

Course Curriculum

Section One
	Understanding the Marketing	01:30:00
	Marketing Essentials	01:30:00
	Marketing Culture	01:30:00
	MAE Progress Quiz 01/10	00:30:00
	Marketing Research	01:30:00
	Marketing Strategy and Planning	01:30:00
	Market Analysis for Creating Marketing Plan	01:30:00
	MAE Progress Quiz 02/10	00:30:00
Section Two
	Market Analysis Models	01:30:00
	Customer Value Creation through Marketing	01:30:00
	Understanding Customer Environment	01:30:00
	MAE Progress Quiz 03/10	00:30:00
	Organizational Marketing	01:30:00
	Analyzing Competition and their Strategies	01:30:00
	STP – Market Segmentation	01:30:00
	MAE Progress Quiz 04/10	00:30:00
Section Three
	STP – Brand Positioning	01:30:00
	STP – Brand Targeting	01:30:00
	Product Marketing – Understanding Products and Marketing	01:30:00
	MAE Progress Quiz 05/10	00:30:00
	Service Marketing – Understanding Service and Service Marketing	01:30:00
	Retail Marketing	01:30:00
	Price Marketing	01:30:00
	MAE Progress Quiz 06/10	00:30:00
Section Four
	Marketing Channels	01:30:00
	Integrated Marketing Communications	01:30:00
	Mass Communication Marketing	01:30:00
	MAE Progress Quiz 07/10	00:30:00
	Direct Marketing	01:30:00
	International Marketing Strategies	01:30:00
	Marketing for Start-ups	01:30:00
	MAE Progress Quiz 08/10	00:30:00
Section Five
	Introduction to Marketing Analytics	01:30:00
	Marketing Analytics for Product Decisions	01:30:00
	Marketing in Digital World	01:30:00
	MAE Progress Quiz 09/10	00:30:00
	Quantitative Marketing Research	01:30:00
	Marketing Theories in Real world	01:30:00
	Ethics of Marketing Research and Planning	01:30:00
	MAE Progress Quiz 10/10	00:30:00

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BTEC Qualifications

Resources

Policies

Marketing Essentials

Supervisors

Anas Mokayad