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This course is designed to enhance students’ knowledge and understanding of the consumer’s decision-making process. To gain competitive advantage and maintain market share, organisations understand the importance of seeking answers to questions such as:

  • How do we buy products and services?
  • What motivates us to seek out a particular product or service?
  • What research do we undertake prior to making a decision?
  • Do we seek out other people’s opinions through social media and other digital technologies?
  • To what extent do other people’s opinions influence our own?
  • How do we feel after we have made the purchase?

The answers to these types of questions help marketers to understand the processes behind consumer purchase decisions, which allows organisations to adapt the marketing mix and enhance the customer experience. Students will learn the underpinning theories and frameworks, and will be expected to relate them to real-world examples across a range of organisational contexts.

The knowledge, understanding and skill sets that students gain on successfully completing this course will enhance their career opportunities, whether they are starting their own business or working for an organisation in a marketing function.

By the end of this course a student will be able to:

  1. Investigate characteristics and influences on consumer decision-making processes in different organisational contexts.
  2. Apply techniques to enhance the customer experience and develop customer relationships for marketing purposes.
  3. Evaluate measures and metrics that seek to improve customer experience for a range of products and services.
  4. Devise measures and metrics to improve customer experience within a given organisational context.

There are no formal prerequisites or qualifications required to enroll. Here are a few things to keep in mind:

  • As the course is conducted entirely in English, we recommend that learners have a good grasp of the English language, both written and spoken, to gain maximum benefit.
  • Since this is an online course, you’ll need a computer, tablet, or smartphone with internet access. Familiarity with basic computer skills would be advantageous.
  • While you can learn at your own pace, dedicating consistent time to the course will help you understand and retain the material better.

          Registration process:

          • Based on course settings, students might be requested to fill in an application (online) and provide us with correct information about themselves before being able to proceed with the course.
          • We will contact you by email if we need more details after submitting your application.
          • After approval, you can proceed with payment and start the course.

          Materials are organized under different lessons. The lessons consist of self-study contents including reading-texts, practical activity, assignment and quizzes in which students can engage and learn.

          The course has supervisors and instructors; they are available online to support students by answering their questions or explain different topics to them. This will be managed under discussion section, forums, direct contact or by online meetings.

          When student successfully completes all lessons, quizzes and pass assignment, he/she will be offered a certificate.

          The Course is available as an individual course or under Pearson Qualifications (HNC/HND) in Business. The price will be updated based on the selected option. The individual course fee is higher because Awarding Body applies higher fees for individual enrollment. At the same time, a discount will be automatically added when you order HNC/HND in Business or if you’re already enrolled under these qualifications.

          Courses awarded by Next Gates have no discount, and the fee is already reduced.

          * Note that prices don’t include VAT. Additional fee might be applied at checkout.

          Course Curriculum

          Section One
          Section Two
          Section Three
          Section Four
          Final Assignments

          Course Reviews


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            Next Gates Education offers a professional qualifications and courses in which most of them are accredited by UK’s top Awarding Bodies and internationally recognized.

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