You dont have javascript enabled! Please enable it! Marketing Processes and Planning | Next Gates

Large, medium and small businesses that operate globally, internationally or locally have at least one thing in common – they all use marketing to influence us to engage with their products and/or services. Whether this means becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.

This course is designed to introduce students to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support their decision making in their career choices. Students will have the opportunity to learn about the competencies and behaviours required by employers to work in the marketing sector. They will be introduced to the key principles of marketing, enabling them to develop a marketing plan and to employ elements of the marketing mix to achieve results. They will study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products/services that they encounter in their daily lives.

The knowledge, understanding and skill sets that students will gain on successfully completing this course will enhance their career opportunities; whether this is setting up their own business or employment in an organisation.

By the end of this course a student will be able to:

  1. Explain the role of marketing and how it interrelates with other business units of an organisation.
  2. Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.
  3. Produce a marketing plan for an organisation that meets marketing objectives.
  4. Develop a media plan to support a marketing campaign for an organisation.

This course is designed to be as accessible as possible. There are no formal prerequisites or qualifications required to enroll. Here are a few things to keep in mind:

  • As the course is conducted entirely in English, we recommend that learners have a good grasp of the English language, both written and spoken, to gain maximum benefit.
  • Since this is an online course, you’ll need a computer, tablet, or smartphone with internet access. Familiarity with basic computer skills would be advantageous.
  • While you can learn at your own pace, dedicating consistent time to the course will help you understand and retain the material better.

Registration process:

  • Based on course settings, students might be requested to fill in an application and provide us with correct information about themselves before being able to proceed with the course (the application is online).
  • We will contact you by email if we need more details after submitting your application.
  • After approval, you can proceed with payment and start the course.

Materials are organized under different lessons. The lessons consist of self-study contents including reading-texts, practical activity, assignment and quizzes in which students can engage and learn.

The course has supervisors and instructors; they are available online to support students by answering their questions or explain different topics to them. This will be managed under discussion section, forums, direct contact or by online meetings.

Next Gates Certificate

After completing the course, students will be issued a digital certificate for free. Additionally, if students wish to receive a printed and sealed copy, they may contact us and request it for an additional fee. Students will be responsible for any notary or apostille authentication fees when needed.

Course Curriculum

Section One
Understanding the Marketing 01:30:00
Practical Application of Marketing Fundamentals 01:30:00
Marketing Concept (Development and Trends) 01:30:00
MPP Progress Quiz 01/10 00:25:00
Marketing in Digital World 01:30:00
Principles of Stakeholder Management 01:30:00
Organizational Marketing 01:30:00
MPP Progress Quiz 02/10 00:25:00
Section Two
Marketing Planning and Process 01:30:00
Marketing Research 01:30:00
Quantitative Marketing Research 01:30:00
MPP Progress Quiz 03/10 00:25:00
Marketing Strategy and Planning – Part 1 01:30:00
Marketing Strategy and Planning – Part 2 01:30:00
Market Analysis for Creating Marketing Plan 01:30:00
MPP Progress Quiz 04/10 00:25:00
Section Three
Market Analysis Models 01:30:00
Customer Value Creation through Marketing 01:30:00
Understanding Customer Environment 01:30:00
MPP Progress Quiz 05/10 00:25:00
Analyzing Competition and Strategies 01:30:00
STP – Market Segmentation 01:30:00
STP – Brand Positioning 01:30:00
MPP Progress Quiz 06/10 00:25:00
Section Four
STP – Brand Targeting 01:30:00
Understanding Products and Marketing 01:30:00
Understanding Service and Marketing 01:30:00
MPP Progress Quiz 07/10 00:25:00
Price Marketing 01:30:00
Marketing Channels 01:30:00
Integrated Marketing Communications 01:30:00
MPP Progress Quiz 08/10 00:25:00
Section Five
Mass Communication Marketing 01:30:00
Direct Marketing 01:30:00
Marketing for Start-ups 01:30:00
MPP Progress Quiz 09/10 00:20:00
Introduction to Marketing Analytics 01:30:00
Marketing Analytics for Product Decisions 01:30:00
Ethics of Marketing Research and Planning 01:30:00
MPP Progress Quiz 10/10 00:20:00

Course Reviews


  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0
  • 200 $ Excl VAT
  • 4 months
  • Course Certificate
  • English
  • Self Study

    Do you have a question!

    About NG Education

    Next Gates Education offers a professional qualifications and courses in which most of them are accredited by UK’s top Awarding Bodies and internationally recognized.

    Find Certificate

    Subscribe in our Newsletter