Facebook, Twitter, LinkedIn, blogs of countless themes, the ability to leave comments about news, online stores, file sharing platforms and wikis have become essential elements of daily life. They have also become valuable tools in the way that businesses communicate with their existing and potential audiences. Social media has transformed the way that people and businesses communicate by allowing engagement across multiple channels with greater personalisation and targeted dissemination.

While we are experiencing a time of transformation that generates interesting opportunities, we are also faced with new challenges for organisations and individuals. The rapid grown in social media raises questions about authorship, authenticity, and privacy, to name but a few. This unit explores this new cultural ecosystem, where we use new practices of communication and social interaction through social media.

Upon successful completion of this course, students will be able to analyse a market to plan and develop strategic communication campaigns through social media.

Learning Objectives

By the end of this course a student will be able to:

LO1 Explain the key concepts and features of social media in different creative media practices

LO2 Discuss the uses of social media and their impact on market and audience

LO3 Develop a social media strategy for a creative media organisation, based on client need, market and user research

LO4 Present a social media plan for a creative media production organisation.