Description
Marketing is how an organisation decides who it will serve, what value it will offer, and how it will deliver and communicate that value in a way that is credible, competitive and measurable. It is not only advertising. It includes understanding customer needs and “jobs to be done”, shaping a value proposition, selecting channels, setting pricing logic, and building trust through consistent experiences and responsible data use.
This course builds an applied foundation in marketing decision-making. Learners explore how customer value is created and delivered, how markets are analysed using evidence (including basic research quality), and how segmentation, targeting and positioning decisions translate into a coherent marketing programme. Learners then design a practical marketing plan and a basic integrated campaign outline using suitable channels (including paid, owned and earned media), supported by introductory performance measures such as ROMI, CLV and NPS.
By the end of the course, learners will be able to produce an evidence-informed marketing plan and justify decisions using appropriate marketing concepts, tools and introductory metrics.
Additional information
| Course Provider | Awarded by Next Gates, Awarded by Pearson UK |
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